Services
No matter what you need to market:
- We will work with you to create effective messaging that connects and sells to the right audience.
- Then we will place that message wherever it will most (cost) effectively reach that audience.
- We track and report the results of every ad we produce, which helps us, with you, to make the right advertising decisions moving forward.
Every company is at a different place in their business. Some of our clients are in their infancy while others have been doing business for over 20 years. Our experience with marketing and general business practices will help your business get more leads and sell more of your products and services. Having Epic Marketing as part of your team will prove to be incredibly effective and worth while to businesses of any age. Challenge us to show your business something new and refreshing, you won't be disappointed.
List of Services:
Media Buying/Negotiating
Media buying for many clients has its advantages. The media wants our agency to spend money with them and its like going to a store and instead of buying one or two TV’s we are buying 50. We are constantly asking for better prices and always get them. Our clients end up getting the best possible prices on their media.
Auditing Media Invoices
When “the media” runs your commercials or ads, they provide us with spot times. We meticulously audit the run times against the order placed to make sure all of the spots run as they are ordered. We are very specific with our insertion orders and often find errors in the medias run times. When we find these (often common) errors we credit our clients this money back.
Campaign Development and Implementation
We are constantly developing and implementing campaigns for our clients. This is one of the first things that would be done upon engaging our services and continues (usually) on a quarterly basis. A campaign could be identified by a specific promotion (mothers day event) or launching a new product or service.
Targeting Demographics
Every product of service has a demographic that it is intended for. Power Chairs are for the elderly, Motorcycles are scaled heavily for Men etc. It is our job to make sure that we are accurately targeting the highest possible candidate for your products and services. Most products have an ‘a’ and ‘b’ demographic and it is critical that you understand who they are.
Filtering All Advertising Opportunities
There are 3,274 different areas to advertise your product in your area and you are learning quickly they are somehow finding your telephone number. This number isn't accurate because it seems like there are 3 new ones being added each day. It is our privilege of screening all of these phone calls for you, only bringing to you the few that we think are worth looking at. We will then make a recommendations based on our research and experience with each of them.
Internet Marketing
Internet Marketing, which includes search engine optimization, is quickly becoming an incredibly effective advertising tool. With the phone books going out of business due to people searching for businesses online, it makes sense that businesses shift their money online in order to stay in front of active consumers. The Internet is a great place to reach people that are actively searching for your product/services.
Creative Ad Copy
The difference between someone calling you instead of your competitor is creative ad copy. Business owners who spend a lot of money on ads and don’t necessarily generate a lot phone calls, can often blame this on bad ad copy. There are hundreds of ways to say the same thing, but only a few of them compel consumers to pick up the phone and call.
Campaign Tracking Tools
Tracking the results of every campaign is critical. If your business is interested in improving cost per leads, determining what sales are effective, where traffic is coming from and how to improve upcoming campaigns, you must have accurate and effective tracking tools in place.
Detailed Monthly Reporting
At the end of each month, you will be given an overview of that months performances based on the tracking data that has been collected. Your Account manager will review this report with you discussing the successes and possible areas of improvement. As you collect several monthly reports you will begin to accurately see how your campaigns are progressing.
Brand Continuity
Brand continuity is something that often gets overlooked when you have a business owner wearing so many different hats. Your business should have a familiar look and feel to consumers that are exposed to your marketing material. Whether they happen to see your ad in a magazine, see your commercial on TV or see your website online. With brand continuity it makes your business more credible, increasing frequency and most importantly gets them to notice you faster.
Conducting Weekly Meetings/Conference Calls
It is important that your business is well managed and well taken care of. It is necessary to meet to discuss current and upcoming campaigns. Most of our clients are met with every other week with constant phone and email contact. This constant communication allows us to stay ahead of our competition and ensures that you know exactly what is happening with your marketing efforts.
Public Relations
There are many things that we have been able to do for our clients to get them some “press”. Many of our clients have been featured on local TV News segments talking about recent issues that involve their products/services. These segments generate phone calls, high awareness and provide great links on their websites.
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating Radio and Television ads.
Professional Sales Techniques
Sales and marketing are so closely related they are like brother and sister. Your advertising and marketing material is designed to do one thing,. that is sell, sell, sell! Sometimes it needs to be subtle and other times its appropriate to be in your face. But the goal of all of this is to get people interested in buying your product/services. At Epic Marketing, we have some of the industries most talented sales people and it shows in our clients ads.
Event Planning
On occasion your business may be interested in having a special event like a grand opening or sponsoring a golf tournament. We are fully capable of helping to facilitate special events that your business may be interested in holding.
Working with Dozens of Businesses
There is tremendous value in working with an experienced advertising agency that has worked with dozens of companies. With this experience comes tried, tested and proven success that your business directly benefits from. Your company doesn't have to make some of the same mistakes that we have seen and heard about from businesses that we have developed relationships with. Our knowledge about advertising and marketing becomes your knowledge.
Additional Services
- Web Design/Updates
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Ads
- Graphic Design
- Press Releases
- Customer Surveys
- Production Services
- Customer Service/Management Training
- Company Collateral
- Social Media Networking
Services
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Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
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Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
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Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
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Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
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Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
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Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
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Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
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Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
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Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
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Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
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Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
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