Services

Media Buying/Negotiating

Media buying for many clients has its advantages. The media wants our agency to spend money with them and its like going to a store and instead of buying one or two TV’s we are buying 50. We are constantly asking for better prices and always get them. Our clients end up getting the best possible prices on their media.

Auditing Media Invoices

When “the media” runs your commercials or ads, they provide us with spot times. We meticulously audit the run times against the order placed to make sure all of the spots run as they are ordered. We are very specific with our insertion orders and often find errors in the medias run times. When we find these (often common) errors we credit our clients this money back.

Campaign Development and Implementation

We are constantly developing and implementing campaigns for our clients. This is one of the first things that would be done upon engaging our services and continues (usually) on a quarterly basis. A campaign could be identified by a specific promotion (mothers day event) or launching a new product or service.

Targeting Demographics

Every product of service has a demographic that it is intended for. Power Chairs are for the elderly, Motorcycles are scaled heavily for Men etc. It is our job to make sure that we are accurately targeting the highest possible candidate for your products and services. Most products have an ‘a’ and ‘b’ demographic and it is critical that you understand who they are.

Filtering All Advertising Opportunities

There are 3,274 different areas to advertise your product in your area and you are learning quickly they are somehow finding your telephone number. This number isn’t accurate because it seems like there are 3 new ones being added each day. It is our privilege of screening all of these phone calls for you, only bringing to you the few that we think are worth looking at. We will then make a recommendations based on our research and experience with each of them.

Internet Marketing

Internet Marketing is quickly becoming an incredibly effective advertising tool. With the phone books going out of business due to people searching for businesses online, it makes sense that businesses shift their money online in order to stay in front of active consumers. The internet is a great place to reach people that are actively searching for your product/services.

Creative Ad Copy

The difference between someone calling you instead of your competitor is creative ad copy.  Business owners who spend a lot of money on ads and don’t necessarily generate a lot phone calls, can often blame this on bad ad copy. There are hundreds of ways to say the same thing, but only a few of them compel consumers to pick up the phone and call.

Campaign Tracking T

ools

Tracking the results of every campaign is critical. If your business is interested in improving cost per leads, determining what sales are effective, where traffic is coming from and how to improve upcoming campaigns, you must have accurate and effective tracking tools in place.

Detailed Monthly Reporting

At the end of each month, you will be given an overview of that months performances based on the tracking data that has been collected. Your Account manager will review this report with you discussing the successes and possible areas of improvement. As you collect several monthly reports you will begin to accurately see how your campaigns are progressing.

Brand Continuity

Brand continuity is something that often gets overlooked when you have a business owner wearing so many different hats. Your business should have a familiar look and feel to consumers that are exposed to your marketing material. Whether they happen to see your ad in a magazine, see your commercial on TV or see your website online. With brand continuity it makes your business more credible, increasing frequency and most importantly gets them to notice you faster.

Conducting Weekly Meetings/Conference Calls

It is important that your business is well managed and well taken care of. It is necessary to meet to discuss current and upcoming campaigns. Most of our clients are met with every other week with constant phone and email contact. This constant communication allows us to stay ahead of our competition and ensures that you know exactly what is happening with your marketing efforts.

Public Relations

There are many things that we have been able to do for our clients to get them some “press”. Many of our clients have been featured on local TV News segments talking about recent issues that involve their products/services. These segments generate phone calls, high awareness and provide great links on their websites.

Script Writing

Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating Radio and Television ads.

Professional Sales Techniques

Sales and marketing are so closely related they are like brother and sister. Your advertising and marketing material is designed to do one thing,. that is sell, sell, sell! Sometimes it needs to be subtle and other times its appropriate to be in your face. But the goal of all of this is to get people interested in buying your product/services. At Epic Marketing, we have some of the industries most talented sales people and it shows in our clients ads.

Event Planning

On occasion your business may be interested in having a special event like a grand opening or sponsoring a golf tournament. We are fully capable of helping to facilitate special events that your business may be interested in holding.

Working with dozens of businesses

There is tremendous value in working with an experienced advertising agency that has worked with dozens of companies. With this experience comes tried, tested and proven success that your business directly benefits from. Your company doesn’t have to make some of the same mistakes that we have seen and heard about from businesses that we have developed relationships with. Our knowledge about advertising and marketing becomes your knowledge.