I am amazed at how many businesses there are that don’t use specific phone numbers to track their calls. These businesses spend a lot of money on advertising but they don’t track the effectiveness of each advertising medium? They often leave it up to the receptionist who makes $10/hr and could really care less how many calls come in, let alone how they heard about the company and where they got the phone number to call.
Here are some reasons why your business really needs to get this dialed in:
- You need to figure out what your cost per leads are
- You need to figure out what your conversion ratios are
- You need to know what advertising mediums are delivering acceptable returns
- You need to review all of the tracking data that comes from these monthly reports (call duration, recorded calls, what times of the day/week/month deliver more, what cities have the heaviest volume, etc)
- You need to examine all of this information and make adjustments to your campaign that will make your marketing campaign more effective
Another thing that you need to make sure you are using is vanity phone numbers (example 1 800 New 4 Pain). You only need to use these numbers on advertising mediums that are only seen or heard for a few seconds (TV, Radio, Billboards, Goodyear blimps, airplane banners, city buses, tee shirs, etc). They will increase the effectiveness of your campaign by at lease 20%.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Hey, this is my first time at your site so I just wanted to take the opportunity to introduce myself. My name is James Alan, and this is the first post of yours I’ve read. Let me tell you, you made a good impression! I’ve added your RSS feed and will be anxiously waiting on your updates. In the mean time, I guess I’ll check out your archives to see what else I can learn from you. You’ll be hearing from me again!