I would like to address something that the Chiropractic community has been exposed to for years, and that is Chiropractors that have turned into marketing consultants. They find an ad that has given them some amount of success and then they sell it to a slew of struggling practices. We run into their work all over the country. Some are so bold as to ask for a % of your revenue just to run their Ad, while others demand a 5 year contract. Don’t get me wrong, if they have something that they can sell, then great for them.
I only bring this up because it is important that business owners know the difference between what we do and what others are doing. Let me give you an example of one of our clients in the mid-west, let’s call him Dr Smith.
When we met Dr Smith he was spending 20,000/mo in marketing, he was buying a newspaper ad from one guy and buying an infomercial from another guy. Dr Smith was referred to us by another client of ours and after a conversation or two he hired us. Yeah, he was paying 3 different people for marketing consulting…
Dr Smith wanted to see if we could actually out perform his other ads and we were up for the challenge… easy because we knew who we were up against. We implemented a tracking system that tracked the phone calls separate from each other to see which ads pulled the best cost per lead (CPL). At his request, we tracked this information for several month to see how everybody stacked up. The results are in and we came out on top with the lowest cost per lead (by a substantial margin). And that’s not all, we also have the best customer service, and we handle all of the marketing for his practice. Not to mention now he doesn’t have to pay $6500/mo in consulting/licensing fees from the other 2 companies.
What I am tying to point out is that we are a full marketing solution for your practice. Our fees our minimal and the results you will see make it a win win situation. No Contracts! We are a professional marketing agency that completely understands sales and marketing strategies. We are capable of give your practice what it needs to succeed. Don’t try and “piece meal” a bunch of constants together when in the end, you just need us for you marketing.
