Online Marketing Case Study: Utah Cosmetic Surgery

Claye Stokes — Thu, 06 Aug 2009 21:22:18 +0000

Utah Cosmetic Surgery saw a 50% increase in website-driven leads and TWICE the website traffic (95% increase) in only 90 days.

Highlights

Search engines are the leading referrer of traffic, responsible for 72% of all visitors at www.utahcosmeticsurgery.com
In 90 days, there has been an increase of 80% in local (Utah) visitors.
Traffic coming from Google.com (paid and organic) increased by 81% in 90 days.

Local (Utah) visits increased by 80% in 90 days

50% increase in Website-Driven Leads

We undertake every marketing campaign with only one goal: results.

Website-driven leads increased by 50% in 90 days

Utah Cosmetic Surgery received 50% more inquiries in their inboxes in July than they did in May from the “Contact” and “Ask Sheri” forms on the www.utahcosmeticsurgery.com website.

How it Happened

The largest contributor to the increase website leads (form submissions) was the launch of a new website on May 20 that was much more user friendly and optimized to increase calls, conversions, and reduce the website bounce rate (a website’s bounce rate is the percentage of users who arrive at the home page and then leave the website without navigating to further pages).

They have also seen a noticeable increase in phone calls and mentions of the website.

95% increase in Website Traffic (unique visitors)

Unique visitors increased by 95% in 90 days

As a result of the new search engine-friendly website, supported by targeted SEO, PPC, social media, and Facebook online advertising campaigns, www.utahcosmeticsurgery.com received a 95% increase in unique website visitors by July.

As mentioned above in the highlights, this traffic is made up of highly relevant, quality visitors. We saw an 80% increase in local Utah visitors, and an 81% increase in highly relevant search traffic from Google.

About Utah Cosmetic Surgery

Utah Cosmetic Surgery provides plastic surgery including liposuction, tummy tucks, and breast augmentation in the Salt Lake City, Utah area, along with many other services and procedures. Dr. Haupt is a board-certified plastic surgeon with over 20 years of experience as a reconstructive surgeon and wound care specialist at several area hospitals.

Epic Marketing has handled Utah Cosmetic Surgery’s marketing and advertising (both on- and off-line) for just over a year. Some of our largest online marketing efforts for 2009 with Utah Cosmetic Surgery have included:

Search Engine Marketing (source of relevant, quality search-based traffic)

SEO (Search Engine Optimization)
PPC (Pay Per Click, also known as Sponsored Links)

Facebook Advertisements (local low-cost branding opportunity that has turned out to be surprisingly effective in lead generation)

Social Media Marketing