Blog
Google Algorithm Updates: What Are They?
Would it surprise you to know that in 2011, there were nearly 5 billion Google searches performed each day on average? Google has become so prevalent in our society that the term has morphed from just a brand into a verb. How many times have you heard someone say, "Just Google it?"
The Importance of a Market Analysis
A solid market analysis is the cornerstone for a successful marketing and advertising campaign. Without one, you are just left guessing where you think your marketing dollars should be spent with the hope that they will produce a positive return on investment.
A market analysis is the best way to get a third-party perspective of all of the best options for your marketing campaign, and to ensure that your marketing dollars are spent in the most effective way possible.
First, a market analysis should help your business answer the following questions about your customers:
The Danger of False Advertising
In the healthcare industry, false advertising claims are not taken lightly. Recently, a prominent chiropractor and marketing consultant was fined $1.125 million in a fraud settlement for making unsubstantiated claims about the DRX-9000 traction device.
According to the filed complaint, the Danville chiropractor sold marketing materials to chiropractors nationwide that falsely promoted the DRX-9000 as "patented," breakthrough medical technology, "approved by the FDA," and "developed by NASA." These claims were determined by officials to be false and that they preyed on a vulnerable audience. Additionally, he received sales commissions from the manufacturers of the device.
Newspaper Has Its Fans

Isn't newspaper dead?
As a marketing agency, we hear this question a lot. There's no doubt that some newspapers have seen a steep decline over the past several years as Internet usage is on the rise, however, that doesn't mean that newspaper advertisements have stopped being an effective tactic for many businesses.
For some of our clients, newspaper advertisements continue to be one of their main sources of leads and phone calls month to month. There is still a very large and dedicated group of people that enjoy their time reading the paper. So what is it about newspapers that make these ads a viable advertising tactic?
Case Study for Advanced Window Products
Check out Epic Marketing's latest case study for Advanced Window Products. Click here to view the entire case study in PDF.
The Power of a Referral
If you're involved at all in business, it's probably nothing new to hear that referral marketing can be a great tool you can use to get more customers or clients. But do you know exactly how valuable referral marketing is? A recently released study gives some statistics about the power of referral marketing, and shows why your business should be paying more attention to it:
Higher Profit Margins
Facebook Timeline for Pages: What it Means for Your Business
Whether you like it or not, your business Facebook page will automatically switch to the new Timeline format on March 30th. If your business hasn't already switched to the new format, don't let the automatic change sneak up on you.
There are a lot of cool new features you'll have access to with Timeline, but you'll also want to be prepared for some new changes coming your way.
Cover Photo: First of all, the most important thing you'll need to have is a properly-sized cover photo. In addition to the traditional "profile picture," you'll also need a 851x315 pixel photo that conveys your brand. Because the cover photo has unique dimensions, you'll want to be sure that it's probably sized before it's uploaded to prevent awkward cropping or unwanted pixilation.
Using Video to Increase Site Conversions
There are a variety of elements that go in to creating a successful website, but one of the most telling measurements of how successful a site is can be found in the conversion rate. The number of conversions your site has is telling of how relevant and credible they find your business to be, resulting in them purchasing your product, calling to schedule an appointment, etc.
Videos can be a powerful tool to help websites increase site conversions, and ultimately increase overall business growth and revenue. We have found that for many of our clients, adding video has steadily decreased the site's bounce rate while dramatically increasing conversions.
Is Your Business Blogging?
A blog can be a great asset to any business website – it gives business another platform on which to connect with their customers, helps them build credibility, and also gives them a chance to easily share fresh content. If your business isn't blogging yet, you could be missing out on a lot of the benefits.
Not sure how to get started with blogging for your business? Here are a few tips:
Setting Up Your Blog
Blog Categories
Services
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Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
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Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
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Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
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Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
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Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
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Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
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Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
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Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
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Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
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Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
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Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
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